Do you have a logo for your business?
You may be wondering what the importance of a logo is. You might not yet know it but a logo is an incredible aspect of your brand that promotes your business.
A logo is not only a graphical symbol but it is the core foundation of your branding. A well-designed logo implies value, trustworthiness, professionalism and is an expression of you and your business. In fact, your logo reminds your customers of the great experiences they have enjoyed.
Here are 5 reasons why you should have a professional Logo for your business.
- Grabs attention
Your logo speaks about your brand. Each element of the logo represents a function of your business. Having a simple yet solid logo grabs potential customers attention. With a solid design, it gives the potential customers a positive emotional feeling. This feeling will drive them to buy decisions.
- It Makes a Strong First Impression
As they say “first impression lasts”. This means that your logo helps to maintain a good image. Every time someone sees your logo, it will remind them of the good or bad experiences they had with your business. Customer experience is the most important factor in having brand loyalty. Thus, ensuring that you provide value to your customers the moment they buy from your business. Because if their first time experience was not good, then, customers will not buy from you anymore.
Every business has a good logo that complements their brand. For you to compete, your logo must be memorable enough to grab the prospect’s attention. Complicated logos are hard to remember. Thus, it does not show an impact to prospects.
Simplicity is the secret for a logo to be memorable and competitive.
- Brand Loyalty
A recognisable and familiar logo goes a long way toward building brand loyalty. And, brand loyalty is important because it retains your existing customers. These customers found value in your business. Hence, they keep on patronising your products and services.
Some of the well-established businesses do re-branding. They do this to update or re-align their brand with the changes within the business. There’s no harm in re-branding yet, it is vital to consider some negative effects. There are loyal customers who will still patronise your business. But, others will feel confused which will lead the customers to look for a new favourite brand.
- Audience Expectation
Your brand is what makes your business unique. You will be incorporating a logo, colour palette, font style and many others. Your customer expects consistency every time they buy from you.
It is important to have a simple, strong and memorable logo. It’s because it separates you from other business. It shows authenticity and transparency to your customers. It symbolises your products and services, and customer experiences during the engagement and, it sticks to the customer’s minds.
Having a logo makes your company recognisable. It simplifies your marketing efforts while improving your relationship with your customers. They will see you as a more professional business and can even start to build attachments to your brand.
Are you happy with your logo? Or is it time for a creative make do!
Our Savvy Little Freelancer Team is here to help you.
Send us a message now, we’d love to hear from you!