You’ve probably heard about SEO and are wondering what it is and how it works. If you haven’t, SEO is one of the most important things to know when it comes to having a website. Search Engine Optimisation (aka SEO) is the new digital trend today, in fact, the majority of businesses use SEO as a marketing strategy to increase website traffic.
Today, Search Engines are the top tool used when it comes to researching products & services. Google Search, Yahoo and Bing, just to name a few, have become even easier to use than pulling out the old Phone Book, when you are looking for a business or product. Having an online presence has never become so important when it comes to reaching your market. Although for website owners, we must know the importance of SEO and that it is a crucial step in reaching your viewers online.
What is SEO?
To define SEO, it is a process of growing both the quality and quantity of website traffic by increasing the visibility of the website to users.
In other words, this is a strategy that is used to reach leads (or make more visits to your website). There are many ways to “optimise” your website but to put it simply, it comes down to enhancing the design and content of your site along with a range of other activities you can do externally, that all help boost your SEO.
Is SEO Difficult?
SEO can be complicated for beginners especially if you don’t know how it all works. We have recently partnered with SEO Experts to join our team so we can assist in this area to take the stress and workload off your shoulders!
How can I get SEO, where do I start?
Like mentioned above, we now have trustworthy partners who have joined our Savvy Team. Contact us if you would like help with your SEO. We would undergo a one on one consultation to go over your needs & priorities and come up with the best way to implement SEO for your business & website. We offer one-off and monthly packages to suit budgets.
On-page vs Off-page SEO
On-page SEO is referred to as the edits and changes made to your actual physical website. This can include editing your content like heading, image descriptions etc to more technical aspects like meta tags, Image SEO, website speed and much more.
Another technique to make your content more valuable is by creating quality content using relevant keywords and updating the content from time to time. Before creating your content, do keyword research then use your keyword data to optimise the basics such as you Title tags and Description.
To make your keyword research effective, you need to find relevant keywords that are not so competitive but still provide enough traffic.
Off-page optimisation is all the activities used to improve your SEO that is aimed to get backlinks to your website. Backlinks are basically a link from one page of a website to another, so in your means, getting other websites/pages to link to your website.
Backlinking can be done by email outreach, guest blogging, submissions, social media efforts, cooperation with influencers, writing valuable content so that users will visit your site and much more.
We hope this guide helps you understand the basics of Search Engine Optimisation.
If you need help with your SEO, feel free to contact us!
The Savvy Team